Simulacra and the Simulated Self

Two advertisements I saw struck me with such force that I intercepted the friend I was meeting for lunch and immediately mentioned my compulsion to return to take a photo of the said posters. I did so: they are two of the images which accompany this piece. But there’s one thing, an unusual thing, which unites them both which, when I showed both photos to my (then) wife, she couldn’t discern.